From a Co-Working Cubicle to a National Media Network

The TL;DR

Three years ago, my business partner Davis and I quit our jobs, signed a lease on a 100-square-foot co-working space, and bet on an idea: that the gig economy had quietly built one of the most powerful advertising networks in North America — and nobody was using it properly.

The idea was simple. Rideshare and delivery drivers are already on the road, already moving through every neighbourhood, every entertainment district, every downtown core in every major city. Put a brand on that vehicle, and suddenly you have a mobile billboard that never stands still. No fixed location. No single intersection. A message that follows the city wherever it goes.

We started small. A handful of drivers. A few local campaigns. A lot of figuring things out on the fly.

Three years later, Wrapped Media runs campaigns across Canada and the United States for some of the biggest brands in the world — Wendy's, Walmart, Mercedes, Disney, Hot Wheels. We've activated at festivals, sporting events, and cultural moments in virtually every major Canadian market. We've added pedicabs, SWARM activations, in-vehicle advertising, and digital attribution to what started as a pretty straightforward idea about car wraps.

The business looks nothing like that first office. But the core of it is exactly the same: help great brands show up in the real world in ways that actually get noticed.

We're heading into what feels like the most exciting chapter yet. FIFA World Cup is coming to Toronto this summer. Alberta's iGaming market is about to open. New formats, new markets, new campaigns are in the works.
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We built this thing from scratch. We're just getting started.

— Ian Feil, Co-Founder, Wrapped Media