Apellis SYFOVRE SWARM Takeover
Wrapped Media helped Apellis amplify visibility for SYFOVRE by executing a targeted SWARM campaign around the ARRS conference in Seattle.
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The Challenge
Apellis Pharmaceuticals needed to increase awareness of SYFOVRE among a highly specialized audience of retinal professionals while driving meaningful foot traffic to their tradeshow booth during a major industry conference.
The Approach
Wrapped Media deployed a fleet of fully wrapped vehicles executing a strategic SWARM around the ARRS event, combining high-frequency exposure with precise geographic targeting near the conference venue.
The Results
Over the 5-day conference, the campaign deployed 3 vehicles and delivered 120+ SWARM hours, covering 1,866 km around the venue. The activation successfully boosted brand visibility among over 3,000 attendees and drove increased traffic to the Apellis booth, positioning SYFOVRE as a leading solution in the retinal healthcare space.
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