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Algoma University Recruitment SWARM Campaign

Wrapped Media helped Algoma University drive awareness and consideration by meeting students where they live, study, and gather.

Client
Algoma University
Service
Education
Markets
Toronto, ON
Duration
8 Months
10
SWARM Events
Black background with subtle small yellow-green noise texture scattered across the surface.
64K
Kilometers Driven
Black background with subtle small yellow-green noise texture scattered across the surface.
120%
To Campaign Goal
Black background with subtle small yellow-green noise texture scattered across the surface.
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The Challenge

Algoma University needed to stand out during peak recruitment season in a highly competitive education landscape, reaching prospective students across the GTA beyond traditional campus and digital channels.

The Approach

Wrapped Media deployed a fleet of branded rideshare vehicles across Brampton, Toronto, and Mississauga, complemented by SWARM activations at key student and community events to ensure consistent visibility during moments of discovery and decision-making.

The Results

The campaign delivered 4.8M impressions, with vehicles covering over 64,000 km across the GTA. With just 3 vehicles, Algoma University exceeded its campaign goals by 120%, successfully driving awareness and engagement among prospective students throughout the recruitment cycle.

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