City of Regina Scrape the Plate
Wrapped Media helped the City of Regina reach residents directly through branded delivery vehicles and in-home touchpoints, driving strong recall and behaviour change.
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The Challenge
The City of Regina needed an effective, targeted way to promote its new green bin service and educate residents on composting, using channels that would reach people directly in their daily routines.
The Approach
Wrapped Media deployed branded food delivery vehicles across Regina, combining consistent street-level visibility with direct coupon distribution through food and grocery deliveries to reach residents in relevant, in-home moments.
The Results
The campaign deployed 7 vehicles and covered over 60,000 km, generating 2.2M+ impressions across the city. A brand recall study showed 26% of residents remembered seeing a wrapped vehicle, demonstrating strong market penetration and effectiveness in driving awareness for the new program.
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