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BET99 F1 Weekend Takeover

Wrapped Media helped BET99 dominate key F1 moments with coordinated SWARMs and premium VIP transportation experiences.

Client
BET99
Service
iGaming
Markets
1
Duration
2 Months
7
Vehicles
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168
SWARM Hours
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2.45M
Impressions
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123%
To Goal
Black background with subtle small yellow-green noise texture scattered across the surface.
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The Challenge

BET99 needed to stand out during Montreal’s Grand Prix Weekend by capturing mass visibility in high-traffic areas while also delivering a premium, memorable experience for VIP guests.

The Approach

Wrapped Media executed a dual strategy combining SWARM activations across key F1 hotspots with dedicated VIP shuttle services, ensuring both large-scale awareness and high-touch brand engagement.

The Results

The campaign deployed 7 vehicles and delivered 168 SWARM hours, generating 2.45M impressions across Montreal. Exceeding campaign goals by 123%, the activation successfully combined mass visibility with premium hospitality, creating strong brand recall and positive guest experiences during one of the year’s most high-profile events.

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