AGLC Roll Up In Style
Wrapped Media delivered a hybrid awareness and experience-driven campaign to educate consumers and build brand presence in Edmonton and Calgary.
The Challenge
AGLC needed to build awareness for its new CannabisSense brand and show up meaningfully where cannabis education matters most: at high-energy cultural moments where consumption is common. The goal was to create a presence that was modern, safe, and unmissable across Edmonton and Calgary while reaching adults on their way to restaurants, bars, concerts, and major summer events.
The Approach
Wrapped Media designed a multi-layered activation that blended mass awareness with intimate, in-vehicle brand experiences.
The campaign included:
- Partially Wrapped Rideshare Vehicles: High-visibility vehicles circulated across entertainment districts, festivals, nightlife zones, and major traffic corridors.
- In-Vehicle Tablet Ads: Passengers received educational messaging and CannabisSense content before consumption moments, delivering timely and relevant touchpoints.
- Surprise-and-Delight Moments: Riders encountered branded items and a calm, premium in-car environment that reinforced responsible consumption messaging.
- VIP Event Rides: AGLC ran a contest for major events including the Folk Fest and Great Outdoors Comedy Festival. Winners were picked up and dropped off in CannabisSense-branded vehicles, creating high-impact, shareable moments right at the heart of the action.
This layered approach allowed the campaign to show up both broadly and meaningfully, pairing “reach” with personal, one-to-one experiences.
The Results
The campaign generated over 1.1M impressions and 6,430 unique rides, while delivering 20+ VIP experiences during major events. Within just one month, CannabisSense established a strong presence across Edmonton and Calgary, successfully blending large-scale awareness with meaningful, one-to-one consumer engagement.
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