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ATB Folk Fest Free Rides

Wrapped Media helped ATB bring its sponsorship to life by offering free pedicab rides that created memorable, one-on-one connections with festival attendees.

Client
ATB
Service
Financial Services
Markets
1
Duration
1 Week
7
Pedicabs
Black background with subtle small yellow-green noise texture scattered across the surface.
505
Free Rides
Black background with subtle small yellow-green noise texture scattered across the surface.
8040
Consumers Engaged
Black background with subtle small yellow-green noise texture scattered across the surface.
21000
Estimated Impressions
Black background with subtle small yellow-green noise texture scattered across the surface.
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The Challenge

ATB needed to activate its title sponsorship of Calgary Folk Fest in a way that felt authentic, community-driven, and engaging—moving beyond passive visibility to create real interactions with attendees.

The Approach

Wrapped Media deployed a fleet of branded pedicabs offering free rides throughout the festival, creating a highly visible, experiential touchpoint that connected directly with attendees in high-traffic pedestrian areas.

The Results

The campaign deployed 7 pedicabs and delivered 505 rides, generating 8,040 direct consumer engagements and an estimated 21,000 impressions. The activation created memorable, positive brand experiences at scale, reinforcing ATB’s positioning as a community-first bank while driving strong sentiment and consideration among festival-goers.

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