Smirnoff World Series Takeover
Wrapped Media helped Smirnoff capture fan attention with immersive, street-level experiences during Toronto’s biggest baseball moment.
.webp)
.webp)
.webp)
The Challenge
Smirnoff needed to break through during one of the most competitive and crowded cultural moments in Canada. With limited space around Rogers Centre and heavy foot traffic on game days, the brand had to find a way to get close to fans and create meaningful engagement beyond traditional media.
The Approach
Wrapped Media deployed a fleet of fully branded pedicabs operating around Rogers Centre and the surrounding Entertainment District. Offering free rides to fans, the activation created direct, one-on-one interactions while positioning Smirnoff at the center of the pre- and post-game experience. The campaign was further amplified through content capture and extended ride availability, maximizing both reach and engagement.
The Results
The campaign transported 1,240 consumers, generated 4,543 fan interactions, and delivered over 700K impressions. By combining mobility with immersive brand experiences, Smirnoff successfully embedded itself into the energy of the World Series and created memorable moments with fans.
.webp)