Mountain Joe at the Calgary Stampede
Wrapped Media helped Mountain Joe connect with consumers through mobile visibility, immersive in-car experiences, and on-the-ground sampling.
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The Challenge
Mountain Joe needed to build brand awareness and drive product trial during the Calgary Stampede, cutting through a crowded event landscape and creating memorable, high-impact consumer interactions.
The Approach
Wrapped Media deployed branded rideshare vehicles as mobile billboards, amplified through targeted SWARM activations in high-traffic Stampede zones. The campaign layered in immersive in-vehicle experiences—including tablets and scent diffusion—and on-site sampling to engage consumers across multiple touchpoints.
The Results
The campaign deployed 3 vehicles and delivered 54 SWARM hours, generating 1.6M impressions. Through on-the-ground activation, over 2,000 drink tickets were distributed, successfully driving trial, engagement, and brand recall during one of Canada’s largest events.
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