ATB Stampede Free Rides
Wrapped Media helped ATB turn transportation into a standout activation, creating memorable fan experiences while driving awareness at one of Canada’s largest events.
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The Challenge
ATB Financial aimed to make a meaningful impact during the Calgary Stampede by going beyond traditional sponsorship visibility to create genuine, memorable connections with attendees while increasing brand awareness and community goodwill.
The Approach
Wrapped Media deployed a fleet of branded rideshare vehicles offering free rides from Stampede grounds, enhanced with branded interiors and surprise-and-delight elements to create a premium, feel-good experience for passengers.
The Results
The campaign deployed 16 vehicles and delivered over 705 free rides, directly engaging 3,750 consumers and generating 763,000 impressions. Exceeding campaign goals by 166%, the activation drove strong brand visibility and overwhelmingly positive sentiment, reinforcing ATB’s presence as a community-focused brand during one of Canada’s most high-profile events.
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