All Weather at Home Community-First Awareness
Wrapped Media helped All Weather at Home drive awareness by embedding the brand into everyday community moments and residential touchpoints.
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The Challenge
All Weather at Home needed to build awareness among homeowners in Calgary and Edmonton by reaching them in real neighbourhood environments—beyond traditional media—through channels that felt local, relevant, and integrated into daily life.
The Approach
Wrapped Media executed a community-first strategy combining neighbourhood-focused rideshare coverage, event-based SWARMs, and direct-to-home distribution to ensure consistent visibility across key residential areas.
The Results
The campaign deployed 12 vehicles and generated 3.9M impressions, with over 75,000 km driven across targeted neighbourhoods. Through 10 SWARM events and direct household distribution, the campaign successfully embedded the brand into local communities, driving strong visibility and top-of-mind awareness among homeowners.
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