ATB CFR Rodeo Finals Free Rides
Wrapped Media helped ATB bring its sponsorship to life by offering free rides that drove engagement and brand visibility throughout the event.
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The Challenge
As title sponsor of the Canada Finals Rodeo, ATB needed to show up in a way that felt authentically Albertan, stood out to fans, and created meaningful engagement beyond traditional sponsorship visibility.
The Approach
Wrapped Media transformed transportation into the core activation, deploying branded rideshare vehicles to offer free rides while layering in ambassador support, in-vehicle messaging, and on-site promotion to drive awareness and participation.
The Results
The campaign transported 1,328 passengers, delivering a seamless, high-impact brand experience from start to finish. By integrating ATB into the full event journey, the activation drove strong engagement and reinforced ATB’s position as Alberta’s bank in a memorable, fan-centric way.
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