Spruce Meadows Calgary Takeover
Wrapped Media helped Spruce Meadows cut through the noise with a city-wide rideshare takeover and targeted event activations.
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The Challenge
Spruce Meadows needed to increase awareness and attendance for its June and July events, while finding a fresh, engaging alternative to traditional out-of-home advertising that could better capture attention and drive interest.
The Approach
Wrapped Media deployed a fleet of 20 branded vehicles across Calgary, combining daily circulation with targeted SWARM activations at key event locations. The campaign was enhanced with in-vehicle experiences, creating more engaging and memorable touchpoints that connected directly with potential attendees.
The Results
The campaign deployed 20 vehicles and covered over 136,000 km, generating 5.8M impressions across Calgary. Exceeding campaign goals by 170%, the activation successfully boosted visibility, built buzz, and drove increased awareness for Spruce Meadows’ summer events.
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