Montreal Symphony Orchestra in Motion
Wrapped Media helped OSM connect with new audiences by transforming everyday rides into dynamic, music-driven brand experiences.
.webp)
.webp)
.webp)
The Challenge
OSM needed to modernize its presence beyond the concert hall and connect with new and existing audiences in a way that felt accessible, culturally relevant, and engaging—while maintaining its premium, world-class reputation.
The Approach
Wrapped Media deployed a fleet of fully electric, boldly wrapped vehicles across Montreal, paired with immersive in-vehicle audio experiences that brought OSM’s music directly to riders. The campaign was amplified through targeted SWARM activations at cultural moments like the Montreal Jazz Festival, ensuring alignment with music lovers and culturally engaged audiences.
The Results
The campaign deployed 5 vehicles and covered over 26,000 km, generating 2.3M impressions across Montreal. Exceeding campaign goals by 132%, the activation successfully expanded reach, deepened engagement, and positioned OSM as a modern, accessible cultural institution.
.webp)