Great Outdoors Comedy Fest Multi-City
Wrapped Media helped drive anticipation and engagement across key Canadian markets by reaching live entertainment fans ahead of each festival date.
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The Challenge
The Great Outdoors Comedy Festival needed to build awareness and drive ticket sales across multiple Canadian cities, engaging live event audiences ahead of each show and generating buzz around major headliners.
The Approach
Wrapped Media deployed small fleets in each market ahead of festival dates, combining high-impact vehicle wraps with targeted SWARM activations at major local events to reach audiences already engaged in live entertainment environments.
The Results
The campaign deployed 3 vehicles per market and covered over 45,000 km, generating 2.2M impressions. Exceeding campaign goals by 160%, the activation successfully built momentum in each city, driving awareness, anticipation, and engagement leading into the festival tour.
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