SiriusXM GTA Commuter Campaign
Wrapped Media helped SiriusXM dominate Toronto streets through a fully integrated exterior and in-vehicle audio and tablet experience.
The Challenge
SiriusXM needed to break through in a crowded audio and entertainment landscape, building awareness and consideration among commuters while clearly demonstrating the value of its subscription offering.
The Approach
Wrapped Media deployed a fleet of branded rideshare vehicles across the GTA, focusing on high-frequency coverage of downtown Toronto and major commuter routes. The campaign combined bold exterior wraps with a fully immersive in-vehicle experience, including tablet advertisements and SiriusXM audio playing during rides. Strategic driver selection and consistent routing ensured maximum exposure across key urban corridors, while content capture further amplified the campaign.
The Results
The campaign deployed 10 vehicles and generated over 10M impressions, exceeding initial projections by 166%. Vehicles covered more than 165,000 km, delivering sustained visibility across the GTA. The integrated in-vehicle experience drove strong engagement, while web lift studies showed measurable impact, including increased site visitation and an 83%+ lift in online engagement, reinforcing the campaign’s effectiveness in driving awareness and consideration.
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