Wendy's Cinnabon Pull-Aparts
Wendy's partnered with Wrapped to amplify the launch of their new Cinnabon Pull-Aparts with a nationwide vehicle wrap campaign hitting 12 markets simultaneously.
The Challenge
Wendy’s needed to generate excitement and awareness for its new Cinnabon Pull-Apart product across diverse markets, while maximizing franchisee engagement and leveraging the unique sensory appeal of the product.
The Approach
Wrapped Media deployed a large-scale fleet of branded rideshare, delivery, and grocery vehicles nationwide, ensuring strong presence in both major and secondary markets. The campaign combined high-frequency visibility with strategic routing around Wendy’s locations, coupon distribution to drive trial, and in-vehicle scent diffusion to bring the product experience to life in a memorable way.
The Results
The campaign deployed 150 vehicles and covered over 400,000 km, generating 33.9M impressions nationwide. With a 50% recall rate, the activation delivered exceptional reach, strong brand memorability, and successfully drove awareness and product interest across multiple markets.
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