Baskin-Robbins GTA Takeover
Wrapped Media helped Baskin-Robbins blanket Toronto and the GTA with branded vehicles, delivering mass awareness and driving product visibility at scale.
The Challenge
Baskin Robbins needed a strong out-of-home strategy to promote its new take-home sundae, breaking through in a competitive market and reaching consumers in high-frequency, real-world environments.
The Approach
Wrapped Media deployed a fleet of branded rideshare and delivery vehicles across Toronto and the GTA, complemented by in-vehicle inserts to reinforce messaging and create additional touchpoints with consumers.
The Results
The campaign deployed 13 vehicles and covered over 65,000 km, generating 4.9M+ impressions across the market. Exceeding campaign goals by 272%, the activation delivered strong visibility, high-frequency exposure, and meaningful brand recall for the new product launch.
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