Shelby’s Free Shawarma for a Year Campaign
Wrapped Media helped Shelby’s connect awareness to real-world action through targeted rideshare media and full-funnel attribution.
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The Challenge
Shelby’s Legendary Shawarma needed to drive awareness and sign-ups for its “Free Shawarma for a Year” promotion across Southwestern Ontario, while clearly linking ad exposure to in-store visits and measurable business impact.
The Approach
Wrapped Media deployed a fleet of 22 partially wrapped rideshare vehicles featuring bold, high-contrast creative designed for maximum visibility. In-vehicle messaging encouraged QR code scans and contest entries, turning awareness into immediate engagement. The campaign was supported by Footfall Attribution and Brand Lift studies, allowing Shelby’s to track both physical store visits and brand recall.
The Results
The campaign generated 12.5M impressions and drove 1,425 QR code scans, resulting in a 35% lift in foot traffic and 10.7K incremental store visits. This translated into $215K in incremental revenue and a 511% ROAS, demonstrating a clear connection between street-level exposure and real business outcomes.
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