Nordik Spa-Nature Summer City Escape
Wrapped Media helped Nordik extend its brand beyond the spa through multi-sensory rideshare experiences and high-impact urban visibility.
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The Challenge
Nordik Spa-Nature needed to build brand awareness during the busy summer season while communicating its premium, immersive experience in a way that stood out from traditional out-of-home advertising.
The Approach
Wrapped Media deployed a fleet of fully wrapped vehicles across Ottawa, combining high-impact exterior branding with calming, spa-inspired in-vehicle experiences. The campaign was amplified through targeted SWARM activations at major summer events, ensuring Nordik showed up in high-energy environments with a contrasting sense of calm.
The Results
The campaign deployed 10 vehicles and covered over 70,000 km, generating 2.4M impressions. The activation also delivered $24K in bonus value, successfully driving awareness while reinforcing Nordik’s premium positioning through immersive, memorable brand interactions.
