Taco Time Multi-Market Takeover
Wrapped Media helped TacoTime stand out in competitive QSR markets by delivering consistent visibility and community-level engagement.
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The Challenge
TacoTime needed to find effective, high-quality out-of-home inventory in smaller markets, where traditional media options are limited and competition within the QSR category is strong.
The Approach
Wrapped Media deployed a fleet of branded food delivery vehicles across multiple markets, including Airdrie, Okotoks, Cochrane, Surrey, and Langley. The campaign combined consistent daily circulation with direct coupon distribution, ensuring TacoTime maintained a strong presence in local neighbourhoods while driving immediate trial.
The Results
The campaign deployed 7 vehicles and covered over 86,000 km, generating 1.8M+ impressions across key markets. Exceeding campaign goals by 156%, the activation delivered strong visibility, high-frequency exposure, and meaningful engagement at the community level.
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