WestJet x Iberostar In-Ride Video Experience
Wrapped Media helped WestJet and Iberostar showcase their resort experience through in-vehicle tablets designed for uninterrupted video engagement.
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The Challenge
WestJet and Iberostar needed to showcase a four-minute brand video in an environment that could support long-form viewing while still delivering strong reach, attention, and relevance to potential travelers.
The Approach
Wrapped Media deployed in-rideshare tablets across a fleet of vehicles, capturing audiences during high-attention ride moments. With average ride times of approximately 15 minutes, the platform provided the ideal setting for uninterrupted video consumption, ensuring the content was experienced in full and as intended.
The Results
The campaign deployed 30 vehicles and generated 1.5M impressions, exceeding campaign goals by 146%. By combining high dwell time with a travel-relevant audience, the activation delivered strong engagement and effectively brought the Iberostar resort experience to life.
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