Ivy Charging Network GTA Domination
Wrapped Media helped Ivy Charging Network showcase its growing infrastructure through a fleet of fully electric vehicles and targeted event activations.
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The Challenge
Ivy Charging Network needed to build awareness for its expanding EV charging network across Ontario while connecting with environmentally conscious consumers in a way that felt tangible, modern, and aligned with its sustainability mission.
The Approach
Wrapped Media deployed a fleet of fully electric vehicles across the GTA, using bold, eye-catching creative to highlight Ivy’s charging solutions. The campaign was amplified through targeted SWARM activations at high-traffic events like Blue Jays games and TIFF, ensuring strong alignment with Ivy’s eco-conscious audience.
The Results
The campaign deployed 7 vehicles and covered over 55,000 km, generating 6.2M impressions across the GTA. Exceeding campaign goals by 173%, the activation delivered strong visibility, meaningful audience alignment, and reinforced Ivy’s position as a leader in Canada’s EV charging landscape.
