Kijiji Southwestern Ontario Takeover
Wrapped Media helped Kijiji connect with car buyers by turning rideshare journeys into interactive, auto-focused brand experiences.
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The Challenge
Kijiji needed to build awareness for its automotive classifieds in a way that stood out, while reinforcing the connection between rideshare usage and the ease of buying a car through its platform.
The Approach
Wrapped Media deployed a fleet of vehicles across London and Kitchener-Waterloo, combining full and partial wraps with in-vehicle experiences that engaged passengers and created a natural bridge between transportation and car ownership.
The Results
The campaign deployed 21 vehicles and covered over 104,000 km, generating 6.5M impressions across Southwestern Ontario. Exceeding campaign goals by 124%, the activation delivered strong visibility, meaningful engagement, and helped position Kijiji as a go-to platform for automotive discovery.
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