Sobeys National Store Opening Program
rapped Media partners with Sobeys across its banner brands to execute localized campaigns that support grand openings and reopenings across Canada.
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The Challenge
Sobeys needed a consistent, scalable way to support new store launches and renovations across multiple markets, ensuring each location generated strong local awareness, community engagement, and immediate foot traffic from nearby residents.
The Approach
Wrapped Media executes hyper-local campaigns tailored to each store’s trade area, deploying branded delivery vehicles to circulate through surrounding neighbourhoods, key commuter routes, and community hubs. Campaigns are timed to align with grand openings and reopenings, often incorporating SWARM activations, coupon distribution, and targeted presence at high-traffic local events to maximize visibility and drive immediate store visits.
The Results
Across multiple markets, these campaigns consistently deliver strong local penetration, with vehicles covering thousands of kilometres and generating high-frequency impressions within each store’s core trade area. Campaigns regularly exceed impression goals, drive measurable foot traffic, and achieve strong brand recall—demonstrating the effectiveness of a repeatable, community-first approach to retail launches.
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