Walmart's Back-to-School Takeover

Walmart needed to drive awareness during the critical back-to-school period, reaching students and parents across Canada—particularly busy families—with a message that cut through the noise and remained relevant throughout the summer.

Wrapped Media deployed a fleet of rideshare vehicles across major Canadian markets, delivering consistent visibility through daily circulation in city centers, residential neighborhoods, and high-traffic corridors. The campaign was amplified through targeted SWARM activations at culturally relevant summer events, including concerts, Olivia Rodrigo tour stops, and major attractions like the CNE, ensuring strong alignment with families and students.